Color shots of this vintage are scarce. This photo, by the markings on the back, was printed from a slide, which would fully explain its color richness. But we’re here to discuss old cars, and the people who owned them. Film discussions are for other blogs.
Handwritten on the back of this shot we find “May, 1955”. Unless this man’s name was “May” we know two things — the month and the year this pic was taken. Not one word about the car. If this were my photo, originally, on the back I would have written “1955 Ford Fairlane Crown Victoria, with a V8, wide whites, and wires….. and some dude who insisted on blocking my view of it”.
I’ve stared and stared at the writing found on the back of this photo and I cannot, for the life of me, decipher the first word. Maybe you can. There are five words total here and the last four of them read: “… hair cut & new car.” The first word starts with a “B” and it ends with a “t”. So, what’s in the middle? Anyone? Before you answer, please note that there is likely no letter “i” (because she dots her i’s (see, “hair”) and I don’t believe I see an “a” either based on how she closes the top of that letter when she wrote out “car.” No “o”. There could be an “e” in there (see, “new”). All I can come up with is “Brut”. Brut is a thing today as I Googled it and found all kinds of listings, but was there a Brut haircut in the 30’s? Anyone?
The car is a 1937 Ford Sedan. And apparently it is a “new” one.
If the Pontiac Motor Division had built “Excitement” in 1937, this would have likely been it. Sleek car, draped by a fashionable woman (above). Let’s fast forward some 46 years, to 1983, and the rare “Pontiac Excitement” NASCAR calendar (left) that Natalie Carroll (aka: Firebird Girl) made famous. Sleek car, draped by a woman. A LOT can change in 45 years. No? Look, no more running boards — can’t find a comfortable place to sit!
The featured photo is of a 1937 Pontiac Straight Eight Four Door if you were still curious.