Bob, Carol, Ted and Alice
There was a time in GM’s history when their most popular brands were positioned for consumers of varying income levels. Chevrolet was supposed to draw you into the GM fold by offering its customers price and value. After which you were supposed to move right up the GM line (Pontiac, Oldsmobile, and Buick) to their flagship luxury brand – Cadillac just before your deathbed. Not like today – GM brands can be found at every price point and Cadillac positioning itself today as more of a performance car instead of a land yacht. Buick was 2nd back in the 50’s right under Cadillac for GM luxury and if you want to know what a Buick owner looked like in the day, look no further than Bob, Carol, Ted and Alice (not really) here with a beautiful 1950 Buick Super Riviera.