There was a time in GM’s history when their most popular brands were positioned for consumers of varying income levels. Chevrolet was supposed to draw you into the GM fold by offering its customers price and value. After which you were supposed to move right up the GM line (Pontiac, Oldsmobile, and Buick) to their flagship luxury brand – Cadillac just before your deathbed. Not like today – GM brands can be found at every price point and Cadillac positioning itself today as more of a performance car instead of a land yacht. Buick was 2nd back in the 50’s right under Cadillac for GM luxury and if you want to know what a Buick owner looked like in the day, look no further than Bob, Carol, Ted and Alice (not really) here with a beautiful 1950 Buick Super Riviera.
Okay, you tried and you tried to get everything that’s important to you together in one photograph and with limited success it appears as though you achieved your goal. However, the viewfinders of those old cameras probably told you that day that everything was okay, but when you got the prints back you quickly discovered that the film itself captured your baby (1955 Chevy Bel Air) wearing no wheel covers. I hope your kid grew up to be a better car guy than you! This is a tragedy!
Love these “Sunday best” photographs people used to take. If this family was anything like mine, then this shot was taken on Easter Sunday just before mass when everyone looked their absolute best. And to get to church on time? These folks did it in their 1955 Oldsmobile Super 88!
DID YOU KNOW: I worked in the visual arts for GM ad agencies for nearly all my career and I included the color illustration of the featured vehicle to show you what folks in the business always referred to as “The Detroit side of the car”. The folks in the black and white photograph are positioned in front of the vehicle –– where you or I would pose your family for this type of photo. The illustration, on the other hand, was done by the advertiser (Oldsmobile) and no way could they allow people to block the view of their fine sheet metal, so they were painted on the “Detroit side”, or behind the vehicle. And it’s still done to this day.
No matter how adorable your little (daughter/niece/grandchild) may be, you must never forget that when cars and humans are together in one photograph, frame your shot to include the entire automobile. This is essential. Kids are a dime a dozen – 1957 Ford Custom 300s are not.
It’s not very often that I come across two photos from obviously the same day, location, etc. but I do it from time to time. Well-dressed couple here out for a spring drive and amateur photo shoot in the mountains somewhere — nice to see that they shared the camera privileges. And so professional of them to have included both the front and rear of this fine [now] collector car, the classic 1959 Chevy Impala.